Operations Management for Productivity and Growth - MyAssignmenthelp

Question: Discuss about theOperations Management for Productivity and Growth. Answer: Introduction Researchers refer to operations management as the art of managing the workforce, processes, and systems in a way that will lead to delivery of quality goods and services to potential customers[1].Operation management has become the modern trend for many organizations today. This has been mainly due to the success story that has been witnessed from many organizations that are practicing it. A good example is found in Asia where Japanese manufacturers have successfully incorporated the art of operation management, and this has had a positive effect on their profit margins and productivity. As a result, many organizations have come to the realization that managing operations have a direct impact on the productivity and growth of their organization. Objectives of Operations Management The objectives of operations management in any organization can be categorized into to broad categories. These are the customer service objective and resource utilization objective. An organization can utilize its operation systems to channel resources towards the satisfaction of customers needs. As results, this makes customer service a vital objective for the organization. This, in turn, will guide the organization in providing the customer with the much-needed service promptly thus achieving the primary objective[2] On the other hand, an organization can utilize its operating systems in satisfying customers demand while at the same time effectively saving on the resources at its disposal. This means the business will always operate with the aim of minimizing any loss while at the same maximizing the profit. Operations management will, therefore, focus on the utilization of the resources available[3]. Frame Work of Managing Operations in Organizations Operation managers are usually concerned with the operational functions of controlling, organizing, and planning activities which will have a direct effect on the human behavior within that organization. Planning- This is an activity that involves the establishment of a course of action and a path for future decision making within an organization. Operation managers, therefore, will be required to define objective as set by the organization top team and cascade this to the other business functions. This may include policies and procedures that will help in achieving organizations objectives. The planning stage usually entails clarifying where the business and operation will be focusing on and the input that will be required to achieve this.[4] Organizing- This refers to the activities that will establish a model of tasks that will be undertaken by the business and the authority under which they will be implemented. During this stage operations, managers come up with a defined model of roles and the flow of plans and information within the operation communication structure. Organizing simply entails determining the activities that will lead to the achievement of set goals. It also involves delegating authority and responsibility to personnel who will undertake the roles that have been assigned by the operation manager (Bradley,2008.). Controlling- This refers to the activities that monitor the performance of the undersigned roles by laid down procedures. To ensure that the plans that had been laid down by the operations manager are accomplished, control measures have to be exercised at various levels. This is done through measuring actual results and comparing them with what had been planned earlier. Some of the tenets that are usually controlled at this stage include, costs, schedules, and quality.[5] The Importance of Operations Management Firms have come to the realization that having an operation strategy will go a long way in helping them compete effectively in the ever-changing global market. A lot of responsibility lies with the operations managers as they have the sole responsibility of transforming inputs into outputs. This means they have to bring together all the core functions of the business to work together in order to achieve a common goal. While doing all this, they must exercise control over issues such as quality, costs, and inventory at all times. This means the operation manager will need to handle all issues revolving in a business entity.[6] Below are some of the reasons why operation management has become a vital function in many organizations. Business Efficiency and Effectiveness Managing operations of any business are all about making things work right and smoothly. This means managers will be required to integrate all organizational processes and resources to ensure that the products are in the right place and at the right time to achieve the set objectives. Also an organization may decide to adapt the use of innovation to achieve these many scholars have noted that innovation will only give a company a competitive advantage for a while. As a result, the success of having an efficient and productive organization lies in the strategy of managing processes within that organization. These processes include the processes of adopting and using new technology; the processes of using resources efficiently and to generate new ones and most importantly the processes of creating value from the inputs.[7] This can only be achieved through operation management. Managing operations in an organization create an opportunity for the concept of differentiation from manufacturing to distribution. For instance, Toyota Motor Corporation, a renowned global company is an example of an n organization which has adopted the concept of operation management to improve efficiency and effectiveness in its organization. The growth of Toyota Company is characterized by continuous improvement in the quality of its manufactured products. Right from its domicile company, Kiichiro there has been a lot of emphasis on operations management it all of its manufacturing plants across the globe. A pillar for Other Organizations Activities Operation management is also seen as an interconnector to all the other activities carried out by an organization. For instance, the product development team will focus on developing a product that will match the demand of the market and also has the potential to meet the needs of potential customers. The finance team will focus on the cost of development of the new product and make financial projections, forecast, and variable costs. The human resource team will be concerned with the task of hiring the right people who will have the required skills, knowledge and abilities to undertake the project that will lead to the creation of value thus achieving the set organizational objectives.[8] However for these teams to work together harmoniously, it is the operations department that is going to synchronize all these functions to work together as one. In this way, the organization will be able to make a product according to a proposed specification and timeline while at the same time operating under a fixed budget utilizing the best workforce and machinery to produce a product that has a value attached to it. Once the product is ready, the marketing team can now take the product to the intended market and thus meet the consumer need in that market segment. All these departments work towards achieving one particular goal through the help of operations team.[9] Reduces Cost ofDoing Business Researchers have noted that if a company focuses on reducing the cost of operation rather than increasing sales chances are very high that such the company will have a higher profit margin than as compared to the latter. This is true because operations cover a wide area within an organization. For instance, in any given business operation will cover marketing, finance, and human resource department. This means an organization cannot work without operations department Research has further shown that nearly half of the workers in various organizations all over the world have their jobs in the operations department. A report released by Forbes Magazine in 2011 indicated that nearly 75% of all CEOs of global companies came from an operations background. This, therefore, means that if an n organization manages the cost of operation, then it will always record a higher profit margin since operations cuts across the entire organization.[10] When a business is unable to manage its operational cost, this can be disastrous to the company, since this function is responsible for handling a big portion of the assets found in most organizations. Another major role played by the operation function is that it affects the companys ability to compete. A business with an operation that is well managed will always have a positive growth in its profit margin and thus giving the company a competitive edge against its competitors. A company with poor operational strategy will end up making losses due to a weak mechanism to retain customers thus being edged out from the market in which it operates in.[11] The techniques and concepts used in operation management can also be used in improving and managing other business functions. For instance, marketing and finance are vital departments in any business entity. Having a poor strategy in marketing will eventually affect the functions of business including operations. However, if a business decides to adopt the same operational management strategy into other business functions such as marketing and finance, chances are high that the techniques used to improve the operations will have similar effects on this other functions and hence improve operations in this area of business.[12] Conclusion Operational management is changing how businesses are being operated and managed. Irrespective of their sizes all organizations will always strive to add value to their products and deliver them in an efficient and effective way to prospective customers. In many cases, decision making usually becomes difficult for managers especially when individual roles seem to overlap. For instance, an organization may find itself in a situation whereby both the finance and operation department end up performing the same function thus having different budgets and estimates for different projects within the business. However, with the adoption of operational management, these problems can be avoided since the concept and techniques behind this process cater for such eventualities. Also, a lot of responsibility lies with the operations managers as they have the sole responsibility of transforming inputs into outputs. This means they have to bring together all the core functions of the business to work holistically to achieve a common goal. While doing all this, they must exercise control over issues such as quality, costs, and inventory at all times. References Asish Bhattacharyya, Financial Accounting for Business Managers, (Prentice Hall of India Private Limited, Connaught Circus, New Delhi.( 2007).63). Bartol Martin. Management, (McGraw Hill,(2010),54) Bradley, Thomas. Essential Mathematics for Economics and Business, (3rd Ed, John Wiley Sons, England.( .2008.),106) Bell, Holly.A Contemporary Framework for Emotions in Consumer Decision-Making: Moving Beyond Traditional Models. International Journal of Business and Social Science,( 2011) 2(17), 12-16 Brennan, Linda.The McGraw-Hill 36-Hour Course: Operations Management.(Wiley,(2010),108 Chai,Lee A Review of Marketing Mix: 4Ps or More? International Journal of Marketing Studies, Vol.(2009) 1. No. 1, pp. 2-15. Chandra, Prassana. Financial Management Theory and Practice, (Tata McGraw Hill Publishing Company Limited, New Delhi,(2007),56 ) Hayes Gary Pisanno. Operations, Strategy, and Technology:Pursuing the Competitive Edge. Wiley,(2007),45. Geoffrey, Parker Anderson, Mayes. Operations Management for Dummies Wiley.(2013),69 .Monks,Joseph .Theory and Problems of Operations Management, (Tata McGraw-Hill Publishing Company Limited,(2004) 2nd Edition,22) Parker, Geoffrey Mayes,Anderson,. Operations Management for Dummies Wiley.(2013),69 Pannerselvam,Reig. Production and Operations Management, (Prentice-Hall of India Private Limited,(2004) 9th print. Sara, Parkin .Learning and skills for sustainable development: developing a sustainability literate society. Forum for the Future.(2004),78 Kamalian, Aris.. Moloudi, Jeiyd Survey of Relationship between Organizational Justice and Empowerment (A Case Study).European Journal of Economics, Finance and Administrative Sciences,(2010) 24, 165-1719

Untitled Essay Research Paper With talk shows free essay sample

Untitled Essay, Research Paper With talk shows governing day-time telecasting, people are left with small pick but towatch this mortifying signifier of amusement. Turn the telecasting on in theafternoon and you will happen a big assortment of talk shows to take from. # 8220 ; Maybe wehave become a state addicted to hearing our neighbours # 8217 ; seamy personal jobs # 8221 ; ( You40 ) . Personally, I feel it is both the deficiency of pick and the attractive force to otherpeoples problems.Many of the subjects on talk shows are degrading to our society. If individual came toAmerica for the first clip and watched telecasting, they would likely see a talkshow. The theoretical account a talk show would give of American society is dismaying. Forexample, a common talk show subject is teens holding multiple sex spouses at youngages. However, non all teens are sexually active at such a immature age. For thisreason talk shows are misdirecting non merely to aliens but to kids and youngadults who are larning about ethical motives and our society. We will write a custom essay sample on Untitled Essay Research Paper With talk shows or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In a missive to the corporateCEO # 8217 ; s administering these plans, William Bennett and Senator Joseph Lieberman asked: # 8221 ; Would you desire your immature kids to see a plan showcasing the sexual adventuresof a 14-year-old miss who married her 71-year-old Foster male parent # 8221 ; ( Flint and Wharton ) .To those who do non tune into these shows this discription may sound like anexaggeration ; nevertheless, it is non. This is precisely the type of subjects on some shows.Not merely are half the shows pathetic with subjects of fraudulence, retaliation and # 8220 ; extremebehavior # 8221 ; , but some of them are false ( Flint and Wharton ) . On the Jerry Springer Showa Canadian comedy company went on the show and created a narrative. The narrative was thatone of the work forces had an matter with his babysitter. After the show appeared ontelevision, the company members went to the imperativeness stating how they deceived the programand its audience ( You 52 ) . Some peopl e will make anything to be on telecasting. Someshows trick people into state of affairss. The Jenny Jones show has had several episodeentitled # 8220 ; Secret Crush # 8221 ; . In these episode secret supporters are revealed to her guests.In some instances her invitees are displeased with their secret supporter. I can rememberone episode that I watched. A adult female was surprised by a adult male who had a s ecret crush onher. She was very disturbed when she realized who he was. She proceeded to tellJenny that this man was insane and was pursuing her. This could have been avoidedif the woman was told who the secret admirer was before the show. However, if thiswas done the show would not be as interesting. In another incident, one of Jenny’sguests confronted a secert crush, and it led to tragedy. Amedure, a male guest had acrush on Johnathan Schmitz, another male. Amedure surprised Schmitz with hisfeelings on the show; however, Schmitz was expecting a woman, from the impression hewas given by the shows producers. Schmitz said he was publicly embarrassed whenAmedure revealed on national television that he had a â€Å"gay crush† on him. After theshow Jonathan Schmitz was charged with the murder of Amedure. Schmitz shot Amedureand killed him(You 52).In some shows the guests are not informed of the topic, and they end up beingembarrassed by a ridiculous topic. This is wrong be cause these people with their lovedones or friends sometimes involved are mislead and sometimes humiliated on nationaltelevision by the producers. Even though the guests agree to appear on the showsbecause they wanted to, some regret it after the show (You 40). Therefore, we can notpose the guests as helpless victims because they are adults. Also, if they have seen atalk show before they went on one, they would know what they were getting themselvesinto. In my opinion there are just too many talk shows. According to Larry Pollockthere are 32 talk shows on television right now(Flint and Wharton). There are a fewtalk shows that are conscientious and have very interesting and educational topics.For example Oprah Winfrey and Maury Povich are two shows that have many rewardingtopics such as family reunions. They also have educational topics on child and spousalabuse. These shows are good because they expose us to different things that are goingon in the world, things that we can change. The best thing to do is to shift throughall the talk shows and get rid of the garbage. In the nineteen eighties, soap operasand game shows ruled day-time television. If we can find something entertaining toreplace talk shows, we can make them a fad of the past(Schiff 10).

Research Proposal on Development Studies Essay Example

Research Proposal on Development Studies Essay Development studies are the complex of disciplines which appeared on the basis of the interconnection and cooperation of various social sciences. Development studies touch upon the serious problems which are connected with the development of the human society and the economic growth. Generally, the target of the research is the third world and the developing countries, which use the achievements of development studies for their own benefit improving themselves according to the novice theories and brand new approaches. The popularity of development studies appeared in the end of the 20th century, when the world entered its new phase of decolonization and the development of the third world countries. The developed countries, like the UK, the US, France, Germany, etc started to devote time and efforts to the creation of methods and techniques which can help the developing countries improve themselves and increase their economics. We will write a custom essay sample on Research Proposal on Development Studies specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Research Proposal on Development Studies specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Research Proposal on Development Studies specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Furthermore, development studies research the environmental problems, investigating the global ecological problems and looking for the effective ways out. The experts in development studies find job at such international organizations as UNO, Green Peace, etc. and work for the sake of the humanity trying to solve such problems as poverty, overpopulation, urbanization, environmental issues, human security, human rights, unemployment, epidemics, migration, etc. Development studies are the interdisciplinary sciences which are aimed at the improvement of the world around and protection of the human life, well-being and health in spite of the religious and worldviews, gender and color of skin. Development studies are the young disciplines which touch upon the urgent social, economic and environmental problems and they are worth investigation. If one wants to research the perspectives and potential of development studies, he can prepare a research proposal and share his ideas with the professor. The aim of a research proposal is to persuade the professor in the relevance of the topic and illustrate the purpose of the research, predict the possible results of the research and think about the most appropriate methods of the research and sources which can be effective for the high-quality analysis of the problem. The student is expected to share the brand new ideas concerning development studies and evaluate their importance for the humanity. When there is a problem with research proposal writing, the Internet can be of good help for every student, because there are many free example research proposals on development studies prepared by the professional writers online. With the help of a free sample research proposal on development studies prepared by an expert a student can learn about the appropriate rules of formatting of the text and the right manner of the composition of the logical structure of the paper. NOTE!!! All free sample research proposals and examples on Development Studies are 100% plagiarized, we are here to help you! EssayLib.com is a leading research proposal writing service, which can offer you the solution you have been looking for. With thousands of written research papers and proposals for Master’s and PhD degrees, we can give you exactly what you need at very affordable prices. Our experienced writers will prove you that high quality and exclusivity is a trademark of our products. We can guarantee your confidentiality and promise you strict on time delivery. There are many reasons for EssayLib.com to become your favorite research proposal writing service, but all we are asking you – just give us a try!

Sociology Understanding a Diverse Society essayEssay Writing Service

Sociology Understanding a Diverse Society essayEssay Writing Service Sociology: Understanding a Diverse Society essay Sociology: Understanding a Diverse Society essayOne of major sociological issues is social inequality. Social inequality occurs when resource distribution in the society varies for different social categories. Social inequality is driven by various patterns of inequality, the most common of them being racial inequality, gender inequality, ethnic inequality, health inequalities, etc. (Andersen and Taylor 325). In the context of globalization, it is even possible to identify global inequality related to unequal development of countries and geographical regions.Sociology seeks to explain social phenomena by developing sociological theories and perspectives. The use of these perspectives allows to understand the roots and consequences of different social phenomena, to assess future evolution of these phenomena and to make predictions regarding social behaviors and social changes. Two prominent sociological perspectives applicable for macro-level analysis of social phenomena are functiona list theory and conflict theory (Carl et al. 74). The purpose of this paper is to consider the issue of gender inequality from the perspective of both theories, to compare and contrast the explanations of gender inequality provided by these theories.Functionalism and conflict theoryFunctionalist theory assumes that all aspects of society are interrelated and each aspect plays its own role in the society (Tischler 268). Furthermore, functionalists state that elements of the society are joined by social consensus and cooperate with the intention to benefit the whole society. It is possible to identify two forms of social solidarity in functionalism: organic and mechanical solidarity (Tischler 270). Mechanical solidarity emerges from common beliefs and values existing in the society. These values and beliefs lead to high social cohesion. At the same time, organic solidarity occurs when people in the society have different values and beliefs, but they are interdependent and linked by so cial institutions (Tischler 270). Close interaction and interdependence forms organic solidarity.From the perspective of functionalism, social interactions are coherent, so that different parts of the society contribute to maintaining social equilibrium. Functionalist theory views the society from the macro perspective and focuses on the social level, perceiving it as a separate level of reality. This theory can be efficiently used to explain the functions and roles of different social groups and institutions, but the weakness of functionalist theory is its poor ability to explain social change, revolutions and conflicts.Conflict theory also focuses on analyzing the macro level of the society, but it represents a totally different approach which contrasts with functionalism. According to conflict theory, the society is in the state of ongoing conflict for scarce resources (Shepard 277). Competition and conflict, according to this theory, are inherent both at the individual level (co mpetition for money, entertainment, etc.) and at the level of social groups and formations, the inequalities between which are used in support of conflict theory (Shepard 278).Key assumptions of conflict theory are the following (Shepard 279): resources in the society are scarce and human relationships are driven by competition for these resources rather than by consensus and cooperation; social inequalities are inherent in the society since social groups strive to increase their rewards and power; conflicts between individuals and social groups initiate social change. Conflict theory states that social changes are more often revolutionary than evolutionary, and that the normal state of the society is ongoing conflict (Shepard 280). This theory explains radical social changes and social inequalities; however, this theory does not explain the balance of societies and gradual changes taking place in stable societies.Gender inequalityGender inequality is one of major social issues both in the American society and in the world. This social issue affects different dimensions such as wealth, access to education, power and prestige, access to occupational opportunities, access to healthcare, etc. In 2013, the United States was rated 22nd in the world according to the level of gender equality (Mooney, Knox and Schacht 313). Gender inequality is expressed in treating women as inferior group in the society: even now women in the United States have lower incomes, are poorer represented in the professions viewed as masculine (e.g. mathematics and statistics, physics, engineering, etc.). American women are more likely to live below the poverty threshold or slightly above it and commonly hold less prestigious jobs compared to men (Mooney, Knox and Schacht 317).Women more often become the victims of violent crimes and sexual abuse, both in the workplace and at home (Mooney, Knox and Schacht 321). In many aspects, social domination of men limits women’s access to socia l resources. At the same time, gender inequality also affects men because of stereotypical vision of success and higher achievement requirements compared to women. Men who choose â€Å"non-masculine† professions are criticized and commonly have reduced access to resources and power. Furthermore, males are expected to be aggressive and not to show vulnerabilities; as a result, suicide rates are 4 times higher among men than among women (Mooney, Knox and Schacht 322). Hence, although gender inequality is slightly reducing over time, this social issue is still one of the major problems affecting the society.Functionalist view of gender inequalityAccording to functionalism, the differences in social functions of men and women were formed in the prehistoric times. Due to biological differences, women had to stay with children, protect them and perform functions that did not require going away from home (Andersen and Taylor 325). Men were responsible for hunting, getting food, prot ecting their tribes from enemies and wild animals, etc. Over time, this division of functions influenced the characteristics of men and women – women became more flexible, more likely to stay at home, less aggressive, while men became physically stronger, more enduring and more aggressive (Andersen and Taylor 327).Functionalists further note that industrialization changed the social roles, so the need for such notable difference between male and female social functions declined. However, according to functionalist theory, social inequality is largely conditioned by the choices that women make in order to meet the demands of family and work.Functionalists also admit that the traditional gender roles are no longer as functional as they were in the pre-industrial society, so the society is moving to a new equilibrium point in which gender differences are less important (Andersen and Taylor 329). According to functionalists, such social phenomena as changes in workforce participa tion, increasing availability of educational and healthcare resources for women, changing notion and role of family in the society, reducing birthrate and reproduction control illustrate the process of social transition to the new equilibrium (Andersen and Taylor 330).Conflict theory view of gender inequalityConflict theory also grounds its analysis in the prehistoric activities of men and women. It is interesting that both conflict theory and functionalism support the view that in the pre-industrial times the society was in balance (Carl et al. 76). However, unlike the assumption of functionalism about inherent social inequality, conflict theory proponents assume that in the times of gathering and hunting, males and females had equal economic rights (Carl et al. 76). Conflict theory assumes that the dominance of males emerged when the society moved to agricultural and then to industrial stage. These changes allowed men to gain control over means and modes of production, while women remained confined to home and children (Carl et al. 79). Men further reinforced their domination by creating laws and social rules limiting the opportunities available to women (Carl et al. 80).Conflict theory explains current changes in the role of women by the influence of world wars (Carl et al. 83): women were forced to enter the labor force as many men were killed. After the situation stabilized, women did not return to their previous way of living as they received more power and started struggling for more resources. According to conflict theory, modern technology and globalization allow women to compete with men for resources, and therefore social inequality is gradually reduced (Carl et al. 85). At the same time, conflict theory emphasizes that existing stereotypes and beliefs were also created due to male domination in order to secure their superior position.ConclusionFunctionalism and conflict theory are two major sociological approaches used for analyzing the society at the macro level. These theories hold different and often contrasting views, which, however, complement each other in the process of studying the society. Gender inequality is one of the key social issues affecting the life of people in the United States and in the whole world. In relation to gender inequality, both theories focus on analyzing the structure of society and its institutions along with their impact on gender inequality. Conflict theory states that male dominance emerged since the transition of the society to agricultural and then industrial modes, and shaped social beliefs and institutions supporting male domination and control of resources. At the same time, functionalist theory assumes that different social characteristics of males and females emerged due to biological differences combined with pre-industrial division of labor and then became less functional due to industrialization. Functionalists state that the society is moving to a new equilibrium with less differ entiated social roles, and view modern social changes as the signs that the society is moving towards the new equilibrium.

Admission essay - applying for Masters Degree in MLIS

Admission - applying for Masters Degree in MLIS - Essay Example I have attended Maine Media workshop and workshop on film editing and have become proficient in specialized editing packages like Final Cut Pro. I would now like to expand my knowledge and pursue MLIS. There are many reasons that have greatly encouraged me to pursue higher academic qualification especially in the field which facilitates information research. While I was studying, I had supported myself by working as researcher for lecturers and Speakers. The information research fascinated me a great deal. Later, working as film editor for several documentary projects, I was able to travel to the far off places. The museums and artifacts greatly fascinated me. I was awestruck by Code of Hammurabi in Louvre, Paris and equally dumbfounded by priceless artifacts and medieval books like Guttenberg Bible which showed me myriad aspects of knowledge and its methods of propagation. I was hugely impressed. I realized that through the times, various means of spreading knowledge and information was invented. Each method became the symbol of advancement that represented the changing face of the methodologies of disseminating knowledge in the changing times. The increasing use of knowledge made huge impact on the lives of the people, facilitating interchange of information while at the same time, using it as one of the most powerful tool to influence paradigms of socio-political relationship across the globe. Indeed, the changing face of communication becomes the major platform to disseminate information. Most importantly, I realized that I want to become a link that can facilitate in disseminating information and provide people with myriad format to gain knowledge. Computers and internet has redefined communication and brought in digital age where information is easy to retrieve. Fascinated by such development, applying my experience and passion for music, I would like to become a music librarian. MLIS would help me to become information professional who would

Global Warming Term Paper Example | Topics and Well Written Essays - 750 words

Global Warming - Term Paper Example United States has not properly addressed the problem of global warming (Besel 162). Therefore, the subject of subject of global warming is live and undisputed scientific fact that the nation should address quickly. Many scientific activities are responsible for the global warming that people experience in United States and the globe at large. United States is becoming dangerous warmer because of emission of greenhouse gases. These gases include methane, nitrous oxide, and carbon dioxide. The gases have adverse effects on the environment because they cause pollution. This artificial problem contributes largely to global warming. This is an assertion that the scientific activities drive the climate change and global warming. Scientists have disputed the claims of their responsibility in global warming in various ways. To start with, the scientists argue that carbon dioxide does come from their activities. To them, burning fossils generates a lot of carbon dioxide in the atmosphere. Thi s is an attempt to assert that they do not take any activity in the problem of global warming. They claim that that they have put proper mechanisms to eradicate the emission of carbon dioxide. Second, the scientist stresses that carbon dioxide has been increasing in the atmosphere before the industrial developments. They scientists insist that other types of natural energies such as solar play a big role in global warming. The scientists argue points out those natural sources such as eruption of volcanoes evolve a lot of carbon dioxide in the atmosphere (Griffin 112). The scientists blame their critics for distorting scientific information to assert their points. Third, the unchallenged scientific fact emanate from the measurement that scientists take on the amount of carbon dioxide in the atmosphere. These measurements indicate that burning of forests and fossils contributes to generation of harmful gases to the atmosphere. This is an attempt to deny their responsibility in their c ontribution to the global warming and climate change. They argue that natural fluctuations attribute to the sudden increase in temperatures (Maslin 27). It is evident that the undisputed scientific facts have played a big role in global warming. The facts are fallacious. To start with, there was no global warming before scientific revolution. This era of scientific expansion in knowledge and research led to the growth of industries. A natural mechanism ensured a right balance of carbon dioxide that natural processes emitted (Griffin 112). The issue of global warming came into been after the mushrooming of industries. It is therefore a lie for the scientists to claim that they do have a role in the global warming menace. The scientists’ assertion that the current global warming is because of natural fluctuations in the environment is overtly misleading. This is unchallenged scientific facts. The earth has experienced all these climatic swings but there has never been an alarmi ng effect on temperature. It therefore means that scientific processes are responsible for the increase in temperatures in the atmosphere. It is a conspiracy of scientists not to give information of their contribution to the global warming (Besel 163). This is despite the fact that the scientists have the right equipment to provide a qualitative explanation of the issue of global

Service Marketing Essay Example | Topics and Well Written Essays - 1750 words

Service Marketing - Essay Example The image of the brand effectively represents the way the customers view an organization (Kapoor, Paul & Halder, 2011). Services’ marketing ensures that an organization such as McDonald’s presents and behaves itself in a modern consistent way in order to delivery on its promise of being the best in customer service. Customer service is the backbone of an organization since there is no organization that can operate without customers. It is therefore utmost paramount to establish world-class customer service to the clients in order for any organization to be successful. It is through best practices in services marketing which enable an organization to establish a strong reputable brand as well as effective and efficient customer service. Another factor that effectively supports services marketing includes marketing communication methods that include promotions and advertising and which are effectively used in creating designs, colors and images that give various brands th eir recognizable faces. The Golden Arches is McDonald’s familiar logo and it is recognizable to its customers the world over due to its exemplary performance in services marketing (Kapoor, Paul & Halder, 2011). McDonald’s faces stiff completion in all its markets from other competitors. Other factors that affect the organizations success include the numerous technological, legal and economical changes. Its marketing activities involves the identification of customer requirements and needs and ensuring that these needs are effectively and efficiently meet in a far much better way as compared to its competitors. This is the only way that an organization can create loyal customers and the management of McDonald’s knows this fundamental factor. The organization has established various services marketing activities that ensure that the organization stays on board and also at the top of its competitors. McDonald’s has among its services marketing a segment that is known as the key audiences and this is the organizations likely customers (Kapoor, Paul & Halder, 2011). The Pre-Purchase Stage McDonald’s also utilizes the invaluable factors of market research and marketing mix after having identified its key audiences. The marketing mix will be established in accordance to the specific appeals and preferences of the key audiences. The marketing mix is a terminology that is used to refer to the four key marketing tools, popularly known as the 4Ps. The 4Ps include the place, promotion, price and the product. The place refers specifically to where the products are sold to the customers. McDonald’s ensures that it has fully analyzed detailed information regarding its customers which is derived from the various ongoing market researches that it conducts regularly since it is very important to do this (Kapoor, Paul & Halder, 2011). This enables an organization to make informed and up-to-date decisions regarding the customers’ p references. This is among the key functions of services marketing that enable an organization to be in touch with its customers and their ever changing preferences. The McDonald’s Marketing Department then ascertains the key information that will determine the correct marketing mix. Among the questions that the marketing team tackles includes ; which restaurant is visited frequently, what are the prices that the customers would want to pay, which products are